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# In den Medien
Prof. Dr. Katja Nettesheim und _Mediate in der Presse
![[Handelsblatt] "Anyone who doesn't understand AI has no place at the top of a company."](https://static.wixstatic.com/media/682919_61d90167fd2946d098a8bafae949365a~mv2.avif/v1/fill/w_1332,h_1000,al_c,q_30,blur_30,enc_avif,quality_auto/682919_61d90167fd2946d098a8bafae949365a~mv2.avif)
![[Handelsblatt] "Anyone who doesn't understand AI has no place at the top of a company."](https://static.wixstatic.com/media/682919_61d90167fd2946d098a8bafae949365a~mv2.avif/v1/fill/w_1220,h_916,al_c,q_90,enc_avif,quality_auto/682919_61d90167fd2946d098a8bafae949365a~mv2.avif)
[Handelsblatt] "Anyone who doesn't understand AI has no place at the top of a company."
Germany's prosperity is crumbling, digitalization is lagging behind – and time is running out. While other economies are picking up speed, Germany is slipping in rankings and losing economic ground. Artificial intelligence could be the decisive lever to boost productivity and cushion the impact of demographic change. But technology alone is not enough. What matters is whether we are ready to take responsibility: as a society, in companies, and above all, at the top management
_MEDIATE
Jan 291 min read
![[BTO Podcast] "Last Hope AI"](https://static.wixstatic.com/media/682919_ae637cd89eb14c0abe01c98ea42a441e~mv2.png/v1/fill/w_935,h_700,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/682919_ae637cd89eb14c0abe01c98ea42a441e~mv2.png)
![[BTO Podcast] "Last Hope AI"](https://static.wixstatic.com/media/682919_ae637cd89eb14c0abe01c98ea42a441e~mv2.png/v1/fill/w_935,h_700,fp_0.50_0.50,q_95,enc_avif,quality_auto/682919_ae637cd89eb14c0abe01c98ea42a441e~mv2.png)
[BTO Podcast] "Last Hope AI"
Die wahnsinnigen KI-Investitionen von Alphabet sind auch für die Kapitalmärkte relevant. Daher wurde Katja Nettesheim dazu in "Märkte am Mittag" bei WELT TV interviewt
mediateculcha
Jan 291 min read
![[WELT TV] "Are you still Googling, or are you already 'plexing'?"](https://static.wixstatic.com/media/682919_00c8c325739548d28ed8eda804eb7e95~mv2.png/v1/fill/w_1271,h_954,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/682919_00c8c325739548d28ed8eda804eb7e95~mv2.png)
![[WELT TV] "Are you still Googling, or are you already 'plexing'?"](https://static.wixstatic.com/media/682919_00c8c325739548d28ed8eda804eb7e95~mv2.png/v1/fill/w_1220,h_916,fp_0.50_0.50,q_95,enc_avif,quality_auto/682919_00c8c325739548d28ed8eda804eb7e95~mv2.png)
[WELT TV] "Are you still Googling, or are you already 'plexing'?"
Die wahnsinnigen KI-Investitionen von Alphabet sind auch für die Kapitalmärkte relevant. Daher wurde Katja Nettesheim dazu in "Märkte am Mittag" bei WELT TV interviewt
_MEDIATE
Jan 290 min read
![[Handelsblatt Change Congress 2025] "Shaping instead of managing: Why the AI future begins with you"](https://static.wixstatic.com/media/682919_8414227d234a486da1d5d24f73e1fad4~mv2.jpg/v1/fill/w_958,h_719,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/682919_8414227d234a486da1d5d24f73e1fad4~mv2.jpg)
![[Handelsblatt Change Congress 2025] "Shaping instead of managing: Why the AI future begins with you"](https://static.wixstatic.com/media/682919_8414227d234a486da1d5d24f73e1fad4~mv2.jpg/v1/fill/w_958,h_719,fp_0.50_0.50,q_90,enc_avif,quality_auto/682919_8414227d234a486da1d5d24f73e1fad4~mv2.jpg)
[Handelsblatt Change Congress 2025] "Shaping instead of managing: Why the AI future begins with you"
Artificial intelligence is changing work, organizations, and entire economies faster than many want to admit. The central question is no longer whether something will change – but rather who is shaping this change and who is left behind. At the Handelsblatt Change Congress, Prof. Dr. Nettesheim presented a clear thesis: The change, organizational development, and transformation community is the decisive lever for a successful AI transformation in companies – and thus for t
mediateculcha
Jan 291 min read
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