Less is more: How user-centricity is accelerating SAP's digital transformation

In the latest episode of Pioneers of Change, we speak with Oguzhan Genis, Associate Partner at Glaser Lemke and former Vice President at SAP , about a topic that is often underestimated in digital transformation: empathy .

Oguzhan gives us an exclusive insight into the development of the SAP for Me customer portal – one of SAP's key transformation projects. Instead of focusing solely on the technology, the project addressed something more fundamental: How do you get IT teams to think from a user perspective? How do you transform a complex tool landscape into an intuitive experience? And how do you build not just systems, but relationships?

He explains how radical user-centricity, cross-functional collaboration and continuous communication can change even deeply ingrained ways of thinking, and why good technology ultimately always starts with people.

What can we all learn from SAP's internal transformation, and why does true digital change begin with mindset?