Executive Advisor for Commercial Transformation & Revenue Architecture (B2B) Marketing, Sales and Delivery Operating Models · KPI-based Management · GenAI for Decision Support · Responsible AI (AI Act / ISO 42001)

Andrea Hickethier

Activities

Executive Advisor for Commercial Transformation & Revenue Architecture (B2B)

Marketing, Sales and Delivery Operating Models · KPI-based Management · GenAI for Decision Support · Responsible AI (AI Act / ISO 42001)

Greatest strength

I build robust commercial systems that support decision-making – AI serves as an accelerator, not an end in itself.

Achievements:

Building and managing scalable commercial organizations (marketing, sales, delivery) with a clear decision architecture ⇒ Pipeline transparency up to €37 million, funnel conversion 24%.

guide

20 years of responsibility, including 6 years in leadership

Industries

Technical services
Automotive
Retail

functions

Revenue & Go-to-Market Leadership
Marketing & Sales (B2B)
Commercial Transformation
Growth & Restructuring

methods

Commercial Operating Models (Marketing, Sales, Delivery)
GenAI-powered decision support
Responsible AI & Governance (AI Act / ISO 42001)
Data-driven performance systems

Location / remote

Munich
at least 30%